As a social media manager for a Scottish tourism company, it’s not only important to update content, write new blog posts, monitor the chatter online, etc, but it’s also crucial to keep on top of what our main competitors are doing in the social space. Finding the time to keep on top of all of these important aspects of my role can be quite difficult (especially as it is a part-time position).

I have been researching tools that can help me along the way. North Social (see recent blog post) certainly offer a great and cost effective service, and I recently came across Socialbakers Page Analytics which appears to be a very handy tool when it comes to keeping track of what your competitors are doing on Facebook. My only issue is the cost. I don’t really see much point investing in this tool unless you go for the ‘Multi 20′ plan, but as a SME an additional $400 per month isn’t going to be possible.  I remain hopeful, however, that something a little more in our price brand will be on offer soon.

Have a look at what the key features Socialbakers Page Analytics tool offers.  Quite a nice video too